Havas Worldwide brings on board Rayomand Patell

Rayomand J. Patell has joined the Mumbai office of Havas Worldwide India as its Executive Creative Director. Rayomand joins Havas Worldwide from Contract Advertising, an agency he gave 11 years to.

In his career spanning two decades, Rayomand has worked with Everest Advertising, SSC&B Lintas and Contract Advertising. While at Contract, he handled Shoppers Stop, HSBC, Tata Photon, Tata Motors, Edelweiss, Cadbury Bubbaloo, Morphy Richards among others.

Along the way, he has not just won recognition at various awards shows, but has also regularly been on various national and international juries. The multiple award-winning #Speechless and Jiyo Parsi campaigns are his notable pieces of work in the last year.

Sharing the news, Nirmalya Sen, Chief Executive Officer, Havas Worldwide India said: "I am delighted to announce Rayomand’s coming on board as our new creative leader in Mumbai. Rayomand is well known for his knack of winning businesses, awards and, as a great mentor, the hearts of the team around him. Under Nima’s leadership, I am confident Rayomand will play a defining role in our drive to make Havas Worldwide, Mumbai the compelling new-age communications company we are in Gurgaon and elsewhere."

Nima Namchu, Chief Creative Officer, Havas Worldwide said: " When we started our hunt for a new ECD for Havas Worldwide Mumbai, three months ago, I was very clear of what kind of person I wanted on board. Apart from someone who would be carrying an impressive book, I was looking for a creative leader who takes ownership of the agency, the team and the brands. I also wanted someone for whom thinking integrated came naturally. And I found that person in Rayo. I am looking forward to working with him towards building an agency you’d want to come to. Whether you are a young creative or a client."

On his new assignment, Rayomand said – “I’m looking forward to the new role of running an office, of bringing people together to create magic. I believe it's always easy to be cynical, harder so to be resilient and believe in old-fashioned concepts like building an agency. I owe a lot to mentors like Ravi Deshpande and earlier on Ajay Chandwani and I believe they’ve taught me the secret sauce of this business, which is letting your people do the very best work they can while offering a supportive environment in which anyone with the best idea gets to see it through. Nima is an old friend from the Contract years, I’ve always looked up to him tremendously as the sort of Creative leader I’d like to be and I adore his sense of humour in the most stressful moments that makes it all vanish.”

Rayomand, a law graduate and a Ph.D. scholar, is an aspiring portrait photographer in his free time, apart from being a pianist. When not at his desk, he can be found under his old cars.