Godrej HIT has launched a social campaign to save lives of dengue patients

 Register on www.godrejhit.com/trackthebite as a platelet donor to save lives of dengue patients and be a #SuperHitDonor

 Godrej HIT has launched a social campaign to build India’s first online Platelet Donor Community to save lives of dengue patients because dengue has emerged as a serious threat to public health in India. 

HIT has launched a film to support this initiative and drive awareness about platelets and platelet donation. This film stems from lack of awareness about platelet donation and the misplaced priorities of people in their day to day life with the underlying thought being “Koi aur kar dega” – someone else will do it.

Dengue virus causes a sharp drop in the platelet count of the patient’s blood, triggering internal bleeding and other complications. If the platelet count drops below 20,000/cu.mm, an urgent platelet transfusion is required. Ready availability of platelet donors becomes critical to save lives of dengue patients because unlike blood, platelets cannot be stored for more than 5 days. This lack of awareness about platelets and apathy towards platelet donation makes matter worse for dengue patients and hence the need to build a platelet donor community.

Sunil Kataria, Business Head-India and SAARC, Godrej Consumer Products Limited (GCPL) said “Godrej HIT – Nielsen report reveals that 80% of citizens are unaware of the fact that platelets unlike blood cannot be stored for more than 5 days. This lack of awareness dilutes the sense of urgency in the mind of a potential donor leading to a laid back attitude of believing that someone else will do the needful on one’s behalf – platelet donation koi aur kar dega. The film beautifully captures this attitude in various day to day life situations. The film thus urges people to take a step forward and support the cause by registering as a platelet donor. We will leverage various digital platforms to drive awareness for this cause towards building India’s first online platelet donor community to save lives of dengue patients”

Godrej HIT has partnered with Apollo Hospitals for this initiative to build India’s first online Platelet Donor Community for dengue patients.


 

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