Gharwale and Padosis set to make dhamaal on Bigg Boss 11 from Oct 1
Colors is back with its marquee show, ‘Bigg Boss’. The 11th season of the reality show will premiere on Sunday, October 1, 2017 at 9.00 pm. Subsequent episodes will air Monday to Friday at 10.30 pm and on Saturdays and Sundays at 9.00 pm. ‘Bigg Boss 11’ is presented by Appy Fizz and powered by Oppo Camera Phones. The show which gives us a peek into human psychology in its newest avatar will return with Salman Khan as not only the host, but also the neighbourhood peacemaker. Viewers will find a host of new neighbours in the Bigg Boss House, whose lives they will get to follow over a period of 90 days.
He further added, “This year has been wonderful for Colors as we could treat our audience to some exemplary content; be it by presenting unique propositions like ‘India Banega Manch’ and ‘Rising Star’ or by accounting another successful season of ‘Khatron Ke Khiladi’. Here’s hoping that ‘Bigg Boss’ will continue the trend and become a matter of neighbourhood gossip in every locality. We are happy to strengthen our partnership with Parle Agro’s Appy Fizz and Oppo Camera Phones for this season as the presenting and powered by sponsors, respectively.”
Returning as the host for the eighth season in a row, superstar Salman Khan said, “We all have neighbours of every kind and every hue. Some of us have wonderful memories of them and some of us may have not so good ones. ‘Bigg Boss’ is one show that the country awaits with bated breath along with my movies; and like every year, I’m thrilled to welcome the new contestants into the Bigg Boss house. The theme of ‘Padosis’ and ‘Gharwale’ is very refreshing and we have a full entertainment package coming up for the viewers.”
As the common man and celebrities fight all odds and live together as neighbours for 100-plus days, their lives will be filled with unique challenges and situations that will prove to be an entertainment bonanza. Only the determined and resilient will emerge victorious in this ultimate battle of Gharwale and Padosis.
Colors has designed a robust 360-degree integrated marketing campaign to promote ‘Bigg Boss’ across various platforms such as OOH, radio integrations, including special tie-ups. In the Digital medium, actor Gaurav Gera will don the hat of Pinky Padosan and give out inside gossip from the Bigg Boss house.
Along with Appy Fizz as presenting sponsor and Oppo Camera Phones as powered by sponsor, Colors has roped in CP Plus as the security partner.
Talking about the security of the Bigg Boss House, Yogesh B Dutta, COO, CP Plus, said, “CP Plus is excited to be an integral part of the Bigg Boss house by intelligently securing the show this time. This is our 3rd consecutive year of participation with the reality show. We strongly believe that this association will not only add to the excitement of the viewers and inmates of house, but will also go a long way in intelligently highlighting the importance of security across all walks of life. Together, we look forward to a great show once again by bringing in a lot of excitement to the viewers.”