For all your Travel Plans #PaytmKaro, says the brand’s new ad for travel

 Paytm has unveiled a new Digital campaign led by a new film for its online travel business. The brand film has been created by leading advertising agency McCann is aimed at increasing overall awareness about its wide range of travel (Ticket Booking) related offerings that Paytm offers- Flight Bookings, Train Tickets, Bus Tickets etc.

The film opens with a son planning to return home & his mother sweetly pleading her son to come back sooner, as she has arranged a prospective ‘match’ for him. The boy is exasperated by the mother’s demands & threatens to reach home late- he changes his travel booking from a Train to a Bus. But then, in an unexpected twist, the boys friend comes to the mother’s rescue and forces him to have a look at the girl’s picture the mother is holding up. One look at the picture changes the boy’s mind and he happily agrees to meet the girl and immediately books a flight back home on the Paytm app. The film ends with the message “Bus, Train, Flights jaise chaho, waise travel karo. Paytm karo.”

Commenting on the new ad film, Shankar Nath, Senior Vice President– Paytm said, “The key objective of our latest brand film is to create more visibility and awareness about the host of travel booking services we offer ranging from bus, train and flight ticketing to hotel bookings. The convenience of finding the complete bouquet of air, rail and road travel booking options under one roof combined with the ease of payment has established us as the one-stop destination for everyone’s travel needs. The film is a quirky and humorous take on the seamlessness of the entire process and how it can touch our lives.”

The latest advertisement will go live across all prominent channels and will be also be promoted via Paytm’s YouTube channel, social media platforms and website.

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