Fever 104 FM supported Delhi Daredevils with "Fever Ke Laal"

Fever 104 FM selected those listeners who were wearing the colour laal and gave them the opportunity to meet with members of the Delhi Daredevils team. The "Fever Ke Laal's" were invited to meet with - Dirk Nannes, Paul Collingwood, Daniel Vettori, Farveez Maharoof, AB de Villiers, Ashish Nehra, Dinesh Karthik at ITC Maurya, April 10 2010.

With "Fever Ke Laal', Fever 104 FM involves and engages its listeners to come forward and show their support for their home team. One easily becomes "Fever Ke Laal' by wearing the colour laal and being spotted by the Fever Police at different locations in Delhi. When the listeners were spotted wearing red they then had to shout out aloud the magical keyword "Delhi wale cup le jayenge" and in turn get a warrant that invited them to the rendezvous.

Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, on "Fever Ke Laal" concept said, "Fever 104 FM has been supporting the Delhi Daredevils since the first IPL season and we are happy and proud to continue this association. Through our various innovative and engaging initiatives, we endevour to give our listeners a fresh and exciting experience, be it winning match tickets, date with the daredevils and so onI am sure "Fever ke Laal' initiative will be much appreciated by our listeners and Dilli waale Cup Zaroor Laayenge."

The Fever Police was on a look out to spot the Fever Ke Laal's at different metro stations, malls around Delhi over four days where the lucky "Laals' were selected and got an opportunity to meet the Daredevils. The action took place at markets in - Old Rajinder nagar, East Patel nagar, West Patel nagar, Tilak Nagar, etc and in metro stations like Dilshad garden, Inderlok, Rithala, Dwarka, Moti Nagar, Jankapuri, etc and also at Model town, Japenese Park, Madhuban chowk, PVR Vikaspuri, etc.