Feature | The fashion connection of the brands now on the ramps

As known to all, Lakme Fashion Week, is one platform where the real 'art' meets 'commerce' and also a stage where actual business happens. More and more brands have started associating themselves with the Fashion Week and in today's era, the Indian designers are no longer confined only to the garment association in Fashion Weeks; but they are also gearing with their brand associations.

At Lakme Fashion Week we see that many brands hired their designers and presented a fashion show. DHL the official logistics partner for LFW gave designers Nachiket Barve, Little Shilpa and Swapnil Shinde an opportunity to put their creativity to the ultimate test with Speed as the inspiration.

Well this event is a fashion celebration with not only lots of glamour, but with business as well. Today, as it turns out to be, it is more of a business event, mixed with creativity so that both the brands and the designers can gear up and lead a steady monetary life in their respective markets. | By Aanchal Kohli [aanchal(at)adgully.com]

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