Emvies'14: Shortlisted case studies announced!

The Advertising Club, which is the organiser of the All Indian Awards for Excellence in Media – the Emvie Awards has announced the shortlisted case studies for the 2014 edition of awards.

Leading the rooster is Maxus with 24 entries, followed by Madison Media collectively having 22 case studies short-listed tying up with Lodestar UM too with 22 entries.

While this year, the Club has managed to receive 650 entries, of which 128 case studies have been made it in the list; we learn that this year, along with the agency, clients shall also be awarded with an Emvie. Some of the broad categories at this year’s Emvies include Best Media research, Best Media Strategy, Best Media Innovation, Best Integrated Campaign etc. Alongside this, there are another two categories namely - Young Emvie of the Year and Best Use of a Bollywood Celebrity in Media have also made it to the categories, however, these shall not be processed in the Agency or Client of the Year category. 

The case studies will be screened during 9th - 12th September 2014 in Mumbai and New Delhi. The awards night will be hosted on September 17 in Mumbai.

Below is the complete list of shortlisted entries this year: 

 

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