Emmanuel Upputuru closes ITSA chapter, ready to start a new one
“A brand is a sum of thousand small gestures” – a firm believer of this thought, Emmanuel Upputuru, Creative Chairman and Co-Founder of ITSA, has stepped down from his position. He confirmed his resignation by posting a letter on ITSA’s website on October 8, 2017. The reasons mentioned for this step were to re-launch the platform with new ideas while retaining the original purpose behind ITSA. Stating his future plans, Upputuru wrote in the letter that he is ready to “begin a new” chapter.
ITSA was formed in July 2012 by the trio of Emmanuel Upputuru, Anirban Mozumdar and Daniel Upputuru.
Upputuru says in the video, “ITSA was a great idea. We did a lot of cool stuff, unbelievable stuff. But, ITSA had lost its original purpose somewhere along the way. To focus on innovations and I was afraid we were slowly drifting towards conforming to the image of a regular agency. So I had to kill ITSA. That’s why I resigned from ITSA. I couldn’t have started something new without killing ITSA first.” He admitted that it was a risky decision, but one that he had to take.
View the entire video here: