Ek Villain Stars Connect With Audience Through WeChat
In order to maximize its social reach and engage with audiences, Balaji Motion Pictures’ ‘Ek Villain’, the keenly awaited romantic-thriller, has tied up with WeChat – the leading social communication application. As a part of this tie-up, the movie has been featured on WeChat’s ‘BlockbusterMovie’ Official Account, through which users will be able to access exclusive behind-the-scene action from the movie, by following this Official Account.
‘Ek Villain’ also gave an opportunity to WeChat users, to meet heart throbs Sidharth Malhotra and Shraddha Kapoor – the young stars of the movie in a special meet and greet activity. Through this WeChat users got an opportunity to interact and get clicked with their favourite stars. To ensure that other WeChat users also get an opportunity to speak to Sidharth Malhotra and Shraddha Kapoor, a group chat is being organized on 27 June, the day of release.
Balaji Motion Pictures and WeChat have also launched a co-branded TVC starring the leading stars of the movie. The 30 second TVC, showcases the young stars using WeChat’s ‘Video Call’ feature to talk to each other and share their special moments, which is in line with a sequence in the film. The TVC can be viewed at: Ek Villain on WeChat
Speaking on the initiative, Nilay Arora, VP Marketing & Business Development, 10c India, said, “The tie-up with Ek Villain is a continuation of our long standing relationship with Balaji Motion Pictures and is aimed at giving out users with a sneak-peak into the lives of their favorite stars. WeChat has been continuously associating with brands and movies which provide our users with a fun and engaging experience beyond the realms of a conventional chat application.”
Commenting on the association Tanuj Garg, CEO - Balaji Motion Pictures said, “WeChat is a popular youth platform in India. Ek Villain has tremendous youth appeal and the partnership was a win-win for both the entities. We hope that the WeChat users and our viewers enjoy the exclusive content shared on the official account.” WeChat is increasingly becoming a preferred medium for movie promotions. In the past, movies like ‘Bhoothnath Returns’, ‘Queen’, ‘Shuddh Desi Romance’ etc. have successfully leveraged WeChat to reach out to their target audience.