Effies India 2016: MullenLowe Lintas Group is Agency of the Year
The Advertising Club (TAC) India hosted the 16th edition of the “Effie Awards India 2016” presented by Colors and powered by Colors Infinity at Taj Lands End, Mumbai with over 1,000 people from across the industry attending the prestigious event. The awards are the gold standard in marketing communications awards and recognize category game-changers and innovators for the year.
Hindustan Unilever was adjudged as the Effie Client of the Year, while MullenLowe Lintas Group, India was named Effie India Agency of the Year. The coveted Grand Effie was won by The Leo Group India for Bajaj Motorcycles’ campaign ‘A bike that got people to experience national pride - The Nation's Bike’.
Speaking about the changing dynamics of campaigns and the importance of being relevant Vikram Sakhuja, 2016 Awards Chairman, Effies, said, “The true mark of a successful campaign is its contribution towards achieving business objectives through impactful communication. The EFFIEs laud and recognize campaigns that have grown brands and business."
He further added, “The response for EFFIES has been at an all-time-high propelled by the awards reputation of being the torchbearer of creative excellence tested through the lens of effectiveness.”
Elaborating further on the entries, Mitrajit Bhattacharya, 2016 Awards Co-Chairman, Effies, said, “The EFFIEs 2016 will once again shine the spotlight on inventive, ambitious and successful brand-building efforts that are effective and have left an indelible mark on consumer mindsets.”
Speaking at the awards ceremony, Raj Nayak, President of The Advertising Club, said, “The EFFIEs 2016 have been increasingly patronized owing to its support and recognition of campaigns that pack the combined punch of instinct with insight. I would like to congratulate the jury that has worked towards ensuring that inclusive campaigns that have resonance amongst consumers are adjudged the winners. “
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