E-comm to drive disruptive growth in luxury segment: Luxehues report

Beginning its journey a year back under the aegis of Radiant Hues CRM Solutions, Luxehues.com celebrated its first anniversary yesterday. Starting out with 30 partner brands, today Luxehues.com has over 200 global brands on board across multiple categories. Marking the moment, the portal also released white paper report titled ‘E-commerce - a disruptive force in the consumption of lifestyle products in the year 2017’. 

Based on the insights collected by Luxehues.com, the report is compiled after conducting one-on-one in-depth interviews with affluent consumers, undertaken by the company across the key metros and cities in India. 

Some of the key insights from the white paper include: 

1.     E-commerce will propel faster growth in the affordable luxury segment by providing distribution access

2.     Authenticity of goods purchased is a key criterion for online shoppers

3.     The niche brands must invest in creating brand awareness to facilitate faster growth

4.     In the wake of the recent demonetisation, online players are well poised to leverage the shift to digital platforms

Speaking on the occasion, Peter Raj Kapoor, Joint Managing Director, Radiant Hues CRM Solutions, said, “Leading premium brands have expressed great interest to partner and promote their range of products on Luxehues.com. They feel very assured and comfortable with how their brand is being positioned and promoted to the middle to affluent income consumers.” 

Luxehues.com follows the model of sourcing directly from brand principals around the world, allowing customers significant savings. In addition, usage of bank cards from select partners allows additional savings of up to 30 per cent. Some of the premium brands that are exclusive to the portal include names like - Aigner, Cerruti, Kenzo, Catamini, Misaki, Valerie Valentine, Avril Gau , Gitanjali-Lumineux Uno, Kinaree, Norma Ishak B&O Play and Gucci. The portal cuts across a varied set of categories, including Watches, Gifting, Home Décor, Jewellery, Accessories, Footwear, Eyewear & Handbag, with focus on European and American brands and Indian designers. 

The Luxury Hues Group was founded in 2009 as a strategy consulting firm with a vision to partner with brands offering premium products & services. The firm has since diversified into several businesses catering to the needs of premium brands and affluent customers – Quintessentially Global concierge services, Bespoke Travel, Weddings, Events & Brand Activation, an e-commerce platform for International lifestyle brands, Luxehues.com, Management consultancy services, including development of customer engagement platforms and an event property jointly hosted with GroupM, ‘The Luxury Festival’.

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