Digital is the future of everything, says DIGIXX 2017 Jury

The DIGIXX Awards 2017 is moving towards its exciting finale on March 10. The first phase of the judging process concluded on February 20 and now the final phase is currently underway. In a bid to set an industry precedent, the entire Jury process has been moved to the online platform. 

DIGIXX Awards is brought by Adgully in association with ad:tech, and will be held during the ad:tech conference at The Leela Ambience in Gurugram on March 9 and 10, 2017. DIGIXX Awards 2017 is powered by Adobe, while C1X, PivotRoots and Kantar TNS have come aboard as partners. 

The online judging process has been widely appreciated by the industry stalwarts who were part of the Jury process. Here’s what Liqvd Asia’s Arnab Mitra and RK Swamy Media’s Meghna Godkhindi had to say about the completely online judging procedure for DIGIXX Awards. 

Arnab Mitra, Managing Director, Liqvd Asia | Director, DMTI India – Liqvd Asia:
“Digital is the future of everything. I am glad that DIGIXX acknowledges the same in its very first edition of being in existence. The time-bound and three-state judging was personally a great experience for me. I welcome change indeed!” 

Saugata Bagchi, National Head, Quasar Media:
“Digital judging has changed the way Juries approach judging award shows. It has made the judging process very transparent, comfortable and non-intrusive, while being very, very safe. For example, judging at a pre-appointed time, in the comfort of home or office really gives the mind space to evaluate each entry for its merit, without being hurried to play catch-up with other jurors, who may be faster!”

Meghna Godkhindi, General Manager - Digital Directions, RK Swamy Media:
“The digital process is very interesting. The judging is, on the one hand, very convenient and one can do this at one’s own time and place of one’s choice. On the other hand, it compels the person judging to look at the entry for at least a minute and open and look at all attachments. That makes it a fair judging process by system design. Ideally, this process will gain popularity and digital will be the future of awards.” 

The esteemed Jury for the first phase of the judging process included: 

Tanushree Radhakrishnan, National Head - Strategy & Programmatic, Performics.Resultrix

Gopa Kumar, Vice President, Isobar

Rubeena Singh, Chief Executive Officer, iProspect India

Amit Duggal, Vice President, Omnicom Media Group

Shobhit Gaur, Digital Head - North at MEC

Sudheen ML, President, Crystal Hues Ltd

Priya Jayaraman, Managing Director, Propaganda India

Kunaal Bhardwaj, Head of Marketing, Dainik Bhaskar Digital

Saugata Bagchi, National Head - Quasar Media (GroupM/WPP)

Abhishek Joshi, Head - Marketing & Analytics, Digital Business I OTT, Sony Pictures Networks, India

Devang Raiyani, Head of Strategy, Indigo iStrat (Leo Burnett)

Shaurya Tyagi, Digital Communications Planner at HDFC Life

Paurav Choubal, Manager - Digital Marketing & e-Commerce, HDFC Life

Arnab Mitra, Managing Director, LIQVD Asia and Director, DMTI India

Meghna Godkhindi, General Manager - Digital Directions, RK Swamy Media

Sonya Sahni, Chief Strategy Officer, Publicis iStrat

Rahul Marwaha, Executive Vice President, IPG Mediabrands - ‎Interactive Avenues, Gurgaon

Nitesh M, Vice President - Paid Media, Performics.Resultrix