DID Super Moms: The Biggest Launch on Indian Television

Zee TV, India’s leading Hindi general entertainment channel (GEC), ruled the fiction genre in the year 2014 with successful launches and continues its victory run in 2015.  This year, the channel’s winning streak has clearly extended to the non-fiction space as well,  with the first episode of DID Super Moms Season 2 garnering a whopping 9441 TVTs - the highest opening for a launch episode of a non-fiction show in the last 1 year (April 2014-March 2015). The grand opening of DID Super Moms comes on the heels of a successful season of Sa Re Ga Ma Pa Li’l Champs that also had the highest opening for a singing-based reality show in the last two years.

Zee TV Business Head Pradeep Hejmadi says “Zee TV has consolidated its position in the fiction space with some very differentiated concepts, each resonating beautifully with its core value of Ummeed. Year 2014 saw us launching two of our biggest successes Jamai Raja and Satrangi Sasuraal, while Kumkum Bhagya grew to attain slot leadership and has now emerged as the top-rated show across GECs.  In terms of non-fiction, with a successful season of Sa Re Ga Ma Pa Li’l Champs and now the grand opening to the second season of DID Super Moms, we have strengthened our weekend line-up. The endeavor has been one of constantly sharpening our content through consumer insighting and backing each of our launches with aggressive marketing. ”

Govinda said, "It's most gratifying to know that the junta has welcomed us with open arms. Zee has a knack for identifying the right talent that makes its reality shows stand head and shoulders above the rest. Each of the mothers we have on board is unique, with her own story to tell. I'm thoroughly impressed with the talent and enjoying the season already!"

Master Geeta and Terence echoed his sentiment saying, "We are privileged to have Govinda join us on the panel this season. He is the reason many of us have a career in dance. The talent this season is mindblowing and the grand opening to the show just reflects how audiences still react to the power of the common man's talent. We look forward to an exciting season with some great performances and limitless entertinment."

Having lent Umeed to scores of mothers across the country with the immensely successful first season of DID Super Moms – a hope that there is more to life than the daily rigmarole of household responsibilities and that they, too, can pursue their own dreams and hidden talents, the second season of DID Super Moms season celebrates the dancing talent of India’s most graceful mothers yet again and sets even higher benchmarks for excellence in dance. In the upcoming episodes viewers can look forward to seeing the talented super moms get challenged week-after-week, thereby bringing out their versatility and range as performers. With India’s dancing superstar Govinda joining veteran reality show judges Geeta Kapur and Terrence Lewis on the judge’s panel and the charming heart-throb of television Karan Wahi as the new host of the show, there is an extravaganza of entertainment amidst all the spectacular dance acts.

This weekend viewers can look forward to the Grand Premiere with Super Moms putting up the superlative performances along with the first celebrity guest of the season Sushant Singh Rajput taking the entertainment quotient a notch higher. Keep watching Good Night Advanced DID Super Moms every Sat-Sun at 9 pm only on Zee TV.