DDB Mudra West taps into the start-up story of India with Karma

With the growing number of start-ups and SMEs in the country, Indian business has been witnessing a consistent, growing need for agency formats which provide lesser hierarchy and faster solutions. Addressing this need, DDB Mudra West has launched ‘Karma’. Headquartered in Mumbai, Karma has been established as a creative business catalyst with an agenda to partner those clients who are making small beginnings but are nurturing larger ambitions. 

The name ‘Karma’ has been inspired by the legacy of Mudra which, born in Ahmedabad, made the city its ‘Karmabhoomi’. Karma’s philosophy is ‘If you do good, then good will come back to you’. 

With existing operations in Mumbai andAhmedabad, the agency is on a consistent expansion mode. Though a small-sized agency, Karma provides clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella. As Karma follows a zero hierarchy structure and has a young but talented team who is entrepreneurial by mindset, the turnaround time for solutions is faster and smoother. 

The agency’s backbone comprises Sanjay Panday on the business front and his Creative Partner Vinayak Nayak, who are front-ending Karma’s efforts towards a journey of unique and differentiated proposition. Panday is supported by Ronak Shah, his Business Partner in Ahmedabad, and Makarand Gholba, his Business Partner in Mumbai. In the first few months of its inception, Karma has already bagged clients such as Brand Factory, SOTC and Shree Plan Your Journey in Mumbai, and Arvind Infrastructure, Chartered Speed and Electrotherm in Ahmedabad. The Karma team’s latest campaigns include SOTC’s ‘Summer 2017’, Brand Factory’s ‘Free Shopping Weekend’ and ‘Denim Fest’ that created retail history. 

Commenting on the launch, Rajiv Sabnis, Executive Director, DDB Mudra Group, said, “Karma has been conceived to tap into the start-up story of India. Many young entrepreneurs, who have big ambitions but are making small beginnings, need a creative partner who can be a catalyst in their business success. Since Karma itself is a start-up, it understands the challenges and opportunities that businesses starting up need to overcome, to succeed and grow.” 

Panday added here, “Karma is a tribute to our roots. It aims at creating a disruption in the market place with its new model and is bound to kill silos with its fresh ideas.”

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising