dainikbhaskar.com launches 'Janiye Abhi' anthem

dainikbhaskar.com, the largest Hindi news website launched its brand anthem as an audio-visual extension of its successful brand campaign ‘Janiye Abhi’.

The campaign that defines online consumption of information, talks about the most elemental of human feelings, curiosity. The best things in this world have stemmed from this very basic nature, Man’s drive to know the unknown. Every major invention, every human achievement, they all started from this little flame that burns within us all. By offering differentiated content at remarkable speed, being digital, we as a brand aim to satiate our readers’ curiosity.

Reiterating the campaign philosophy, the anthem talks about hopes and aspirations, the pace of life, the desire of success, the need of making the impossible possible, and the only way to achieve the same is “Knowing it NOW”. In this age of information overload, delay leads to failure. The anthem highlights the campaign's tagline, ‘Abhi’ that sets to create brand connectivity. The anthem aptly describes the gamut of news that dainikbhaskar.com serves to its readers covering politics, sports, finance, religion, fashion and entertainment making it the preferred choice of 40 million readers.

The anthem was sung by the talented Siddharth Shankar Mahadevan, of ZINDA fame, son of the renowned artist Shankar Mahadevan. The singer says, “It was the great experience while singing the song. The lyrics are very motivational. The word ‘Abhi’ will make you do something instantly. I think everyone will connect with the song especially the youth. I love the song personally because it's rock. I am sure everyone will connect with the song.”

The anthem was launched by actors Irrfan Khan and Konkona Sen on 3rd October and being promoted across all social and online platforms of the brand. The anthem will also soon be available as a ring tone across various mobile operators.

Talking about the launch of the brand anthem, Gyan Gupta, CEO, DB Digital, said “This is probably the first time that any news website has come up with a brand anthem like this. Dainikbhaskar.com, as the No. 1 Hindi online player has always believed in leading by example. Now, with this brand anthem, we are set to create another benchmark in the industry.”

Adding to this, Kunaal Bhardwaj, Marketing Head, DB Digital, said “Music is in the DNA of this country. Whether we want to express happiness, or love, or sadness or motivate someone, music plays an intrinsic role in influencing our moods and actions. To take our core brand thought, Janiye Abhi to a wider audience, making them aware of the power of digital to quench their thirst of knowledge, we decided to create this anthem. The final outcome has been great. Now, we are eagerly looking forward to seeing the response from our readers and hoping for an overwhelming response.”

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