Dainik Bhaskar throws a desi challenge to media agencies to mark 20 yrs

DB Corp Ltd (DBCL), India’s largest newspaper group, is celebrating the 20^th anniversary of its flagship paper Dainik Bhaskar in Rajasthan. The paper was launched in Jaipur on December 19, 1996. 

To mark the occasion, Dainik Bhaskar is hosting a Rajasthani Pagdi Tying contest in various media agencies across Mumbai, Delhi and Bangalore. The contest started yesterday (February 9, 2017) with Dentsu Mumbai, Madison Bangalore, and Havas Media and Initiative Media Delhi. The contest saw enthusiastic participation from media planners, buyers and agency executives. 

Kaacon Sethi, Chief Corporate Marketing Officer, DB Corp, commented, “Dainik Bhaskar’s glorious 20 years in Rajasthan has been the most wonderful experience since it holds great historic significance for the Group. It has been the most exciting two decades that witnessed both the State’s growth as well as ours.” 

He further said, “As the state developed significantly in terms of infrastructure, economy, affluence, education, IT sector and jobs, Dainik Bhaskar has also come a long way strengthening its presence in Rajasthan and today, it is an indispensable part of our readers’ lives and, therefore, in media plans. We take the opportunity to thank our readers and all our business associates who have played an integral role in our success and growth in Rajasthan. We remain committed to work even harder to fulfil our responsibility as the leading news provider in the state, as active enablers of socio-economic change in the region and an effective medium for advertisers to reach their audiences in a trusted environment.” 

Speaking about participating in this special event, Arun Soni, VP, Havas Media, said, “It was a great, fantastic and very enjoyable event. We at Havas Media thoroughly enjoyed ourselves. We congratulate the Dainik Bhaskar family and wish them the very best. We now look forward to the Silver Jubilee celebrations in a much bigger way after five years.” 

Hitesh Jain, AVP, Investment Director, Havas Media, who found the Rajasthani Pagdi Tying contest to be a very nice event, also extended his congratulations to the entire Dainik Bhaskar team. 

Venkatesh, a Vice-President with Initiative Media found the event to be very well organised and a great engagement initiative.