Coolwinks urges people to ‘#OpenYourEyes’ to gender stereotypes

Coolwinks.com, a one-stop shop for vision care products, has launched its first TV ad campaign that can be viewed exclusively during the Oscar Stunt programme aired on HBO SD and HBO HD channels up to February 25, 2017. Promoting the punchline #OpenYourEyes, the ad is a subtle take on the stereotypical and gender-biased mindsets. 

It is being aired during the Academy month that is co-powered by Coolwinks.com, where some of the Oscar award-winning films such as ‘The Artist’, ‘The Untouchables’, ‘The Hunt for Red October’, ‘The Fugitive’ and ‘No Country for Old Men’ will be aired on HBO at 11 pm. 

Conceptualised and created by Cheil Worldwide, the TVC takes forward the brand’s core communication and philosophy, ‘Discover the power of vision.’ The 15-second ad shows how three men sitting outside a café make assumptions that a woman will fail to parallel park her vehicle. The TVC goes on to highlight the stereotypical mentality of men and how it should open their eyes to reality. 

Commenting on the ad campaign, Ganesh Iyer, Country Head, Coolwinks.com, said, “We are happy to co-partner with the Academy Month for releasing our brand new TV campaign. Through our premium ad positioning, we expect a hike in our brand search queries and a boost in our overall digital campaign performance. We are confident that this TVC will further help us establish our brand identity and augment our position as the highly preferred vision care platform.” 

With the launch of the campaign, Coolwinks.com wants to break the common notion that eyeglasses make people look ‘uncool’ and establish the fact that stylish and snazzy eyeglasses are a great way to make a fashion statement. Through this association, Coolwinks.com aims to popularise the use of eyewear that balances looks, comfort and functionality perfectly. 

Watch the TVC:
https://www.youtube.com/watch?v=bf5AY89jkFw

Based out of Gurgaon, Coolwinks.com is an online platform that provides customers all over India instant access to quality eye-wear, including eyeglasses, prescription sunglasses and sunglasses.