Children's Day, an occasion for kids, opportunity for brands!

Gone are the days when on 14th November the kids were showered with wishes and blessing and small tokens of appreciation and affection. Today we live in a time where everyone has something to say and something to offer, even to the kids. Hence, making Children’s Day an occasion for the kids and a marketing and sales opportunity for themselves, brands and services have their platters ready for the day!

To make each kid feel special on this day, Disney has introduced an assortment of products featuring world’s beloved characters ‘Mickey & Friends’. The range features an array of bright and stylish yet durable and essential merchandise. From toys which include Plushes, Scooters, Board games, Puzzles; to apparel & accessories like Footwear, Sunglasses, Costume jewellery and Watches. Other items include stationery products like lunch boxes, water bottles, backpacks, trolley bags, along with lots of more items. The range is available across all the leading retail stores like Crosswords ,Shoppers Stop, Big Bazaar, lifestyle, Max, Landmark, Mom & Me, Hamleys; online portals like babyoye, flipkart, Jabong and more


Even cosmetic brands are not far behind to meet the needs of their little clients! Oriflame’s brings a special Baby Range, a clinically tested, paediatrician approved, paraben free, range of daily use essentials. The range includes Oriflame Baby Moisturising Cream is a pH-balanced daily moisturiser; Oriflame Baby Oil a relaxing massage oil that keeps dry scalp at bay. Also up for sale are Oriflame Baby Hair and Body Wash in a tear free formula, Oriflame Baby Soap Bar and Oriflame Baby Talc.

If your child is bitten by the art and painting bug, rush to the nearest Axis Bank branch! Celebrating the occasion, Axis Bank is rolling out season II of SPLASH, a pan India painting competition on Saturday, 16th of November across all its branches. The aim of this competition is to celebrate children’s day and spread smiles among the children, help celebrate their dreams as well as festivals and spread awareness about protecting the environment. Hence the themes for this year are: My Dream World, Festivals of India & Go Green. SPLASH, is open to all children in the age group of 7-12 years, through a simple registration process. All that the parents need to do is to register their child at the nearest Axis Bank Branch for participating in this contest.  The competition is open to all the children of Non Customers & Customers of the Bank.

If your child is a traveller, spill in some more hard cash to get your child an entertaining in-flight experience! Emirates, on the occasion of Children’ s Day announced that it will boost the children’s content on its award-winning in-flight entertainment system, ice Digital Widescreen (information, communication, entertainment) in time for the upcoming festive season and new year. From new release movies and Disney classics to a massive selection of TV programmes, December will be a great month to fly Emirates with the family. New features on iceDigital Widescreen include Nickelodeon featuring Bubble Guppies, Spongebob and Team Umizoomi, plus new and updated channels dedicated to Thomas & Friends, Dora the Explorer, Mickey Mouse Clubhouse, Austin & Ally, and The Gruffalo. This is in addition to the BBC’s CBeebies, pre-school channel Disney Jr., Cartoon Network and over 15 channels of top children’s television. ice Digital Widescreen’s movie line-up is guaranteed to keep just about any child occupied with new releases for kids headed up by Despicable Me 2 and the smash hit, One Direction, The Smurfs 2, Planes, and The Croods. Many of these movies are available in up to seven different languages and close to half offer closed captions for the hard of hearing.

On this occasion, here is what some of the television personalities had to share about their memories of Children’s Day. Sangeeta Ghosh as Saanchi in Sony’s Kehta Hai Dil Jee Lee Zara said, “I have very fond memories of children’s day. In my school we used to celebrate by having plays and performances by students itself. I remember we used to get this box of chocolates every year from our school and I always used to look forward for it.  I feel in everyone’s life childhood days are the best days one can never ever forget.” Child actor Faisal Khan who plays Maharana Pratap in Sony’s Bharat Ka Veer Putra Maharanpratap said, “As my mother tells me, in my early childhood days I was a very naughty child. I used to always be up with some or the other mischievous acts. But at the same time whenever my parents scolded me I used to always listen to them. On children’s day my school always organizes dance and games for all the students. I was the lead in all the dance performances and I used to feel so good when my teachers used to come and appreciate me. After the celebration I and my friends used to go somewhere to party and celebrate. It is great fun!”

Lastly, an innovative gesture comes from the kids channel Nickelodeon which brings Nickelodeon Kids Choice Awards 2013. With a super studded star guest line-up, this is one show the kids won’t miss!