Cannes Lions 2013: Day 4, extremely rewarding for Indian agencies

Day 4 at the Cannes Lions 2013 proved to be even better than Day 3 for Indian agencies as they bagged 4 Golds, 2 Silvers and 5 Bronze Lions. Penguin Group (India)’s campaign for its audio books titled 'William Shakespeare', 'Mark Twain' and 'Oscar Wilde' by McCann Worldgroup's  won 2 Gold Lions in the Art Direction and Publications & Media sub-category.

The campaign for Times of India on Farmers’ Suicide by Taproot and Procter & Gamble's campaign for Duracell Batteries ‘Positive & Negative’ by Grey bagged 1 Gold each. Taproot’s Farmers’ Suicide campaign and Leo Burnett’s campaign for Tide detergent received 1 Silver Lion each.  Of the 5 bronzes,  2 bronzes were won by Taproot and DDB respectively for the clients Pepsico's Gatorade product titled 'Push Ups with Claps' and PE Electronics respectively. O&M’s campaign for Philips Electronics India's LED Torch won 2 Bronze Lions in the Home Appliances & Furnishings and Art direction sub-category. This campaign has three creatives in it, namely, Forest, Gorge and Alley. O&M’s Dog Adoption campaign for Philips LED Torch also won a bronze.

In the Design category Indian agencies have won 2 Golds, 2 Silvers and 8 Bronze Lions. While Taproot’s Farmers’ Suicide campaign for Times of India and O&M’s Daylight campaign for Philips Electronics have won 1 Gold each, O&M campaigns for Philips Electronics and its Persian and Urdu campaign have bagged one silver each.

O&M and McCann Worldgroup India and O &M won 2 Bronze Lions each where McCann Worldgroup’s got it for Penguin Group campaign and O&M was awarded for WWF and Save Calligraphy campaign. Other agencies that bagged bronzes were BBDO who got 2 for Haiyya’s Stick it Art and Leo Burnett one bronze for Cotex Bio- Farm. TBWA got a bronze for Adidas’ Wall Cricket.