'Bigg Boss 11' goes BIG on VOOT with 70M Views

COLORS BIGG BOSS is not just a show but a phenomenon in India. The show that inspired pop culture and fuelled the entire nation’s imagination has once again in its 11th edition set out to create new benchmarks  and this time on the digital streaming service - VOOT.

VOOT, the exclusive digital service that carries every aspect of Bigg Boss , including the full episodes, Voting , MTV Bigg Boss Extra Dose and several exclusive show extension properties like UNSEEN UNDEKHA, CUTLESS and the soon to be launched weekend special, BIGG BUZZ, has already amassed 70 million views in just the first ten days of the show.

Speaking about the overwhelming numbers and the popularity of BIGG BOSS on VOOT, Gaurav Gandhi, Chief Operating Officer, Viacom18 Digital Ventures, said “Bigg Boss from our network flagship channel COLORS is the biggest digital entertainment content property in India by far and we can see the magnitude of it in the first 10 days itself on VOOT. There is no other TV show that inspires so much fandom and the biggest fans of the show get everything they can think of now,  including Voting to save their contestants, on one digital platform and that is VOOT.  The episodes and the exclusively curated content around BIGG BOSS on VOOT has witnessed unparalleled digital viewership and has helped deepen the connect of these fans with the iconic show and that is why we see the average watch time per day per viewer for Bigg Boss on VOOT is well over 45 minutes. With the momentum we have seen in the first ten days, we are now pushing to cross the magical 1 billion views mark for this season of Bigg Boss on VOOT.

The exclusive segments, over and above the full episodes, curated for BIGG BOSS on VOOT include

UNSEEN UNDEKHA: A full dose of Bigg Boss for the true fans with exclusive and unseen content from the Bigg Boss house beyond what can be seen in the show episodes. From intimate conversations, impromptu dances and games organised by the housemates, to all the drama & fun that is an inherent part of BB , Unseen Undekha offers a daily, exclusive view into the saucy lives of the contestants as they go about surviving in the BB house.

CUTLESS – A favourite with hard core BB fans, Cutless offers a daily extensive, no holds barred access to watch complete unedited, uncut action and drama around eliminations, tasks, nominations and other game changing events in the Bigg Boss house.

BIGG BUZZ –The fervour around the show gets bigger and better with BIGG BUZZ, a fun weekend social media round-up show. BIGG BUZZ will see a humorous take on all the madness of BB on the web, peppered with Live Video Chats, Twitter Interactions, Facebook Live etc.  Upping the heat on the show will be other celebrity guests, the eliminated contestant of the week along with friends & family, ex-BB Stars and Social Media Influencers. BIGG BUZZ is all set to up the engagement with the commoners truly making BIGG BOSS11 - a show for the fans, of the fans and by the biggest fans of BB11

 

Catch all the daily dose of entertainment, drama and unseen undekhha action of BIGG BOSS Season 11 streaming on VOOT

 

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment