BARC : Rural TV viewing pattern differs from Urban India

The Broadcast Audience Research Council (BARC) India today released the much awaited All India data, which includes rural India, a first in the country. 

BARC India, a joint industry body comprising the broadcasters, media agencies and advertisers, started rolling out ratings from April, 2015. Now, in a short span of six months, BARC India gives the country what it had promised, a complete and robust view of “What India Watches.”

With the release of the All India data, BARC India has expanded its reach to 153.5 million TV households, representing All India and all modes of signal. Of this 77.5 million are urban TV households and 76 million are rural TV households. BARC India will now be reporting Megacities, 10-75 lakh towns, less than 10 lakh urban areas and rural.

The BARC India survey shows that lesser time is spent on TV in rural areas. Two in five rural audiences fall in the NCCS AB category, rural India gives younger audiences in the age group of 15-40 years. Last but not the least, with rural India’s ‘Early to bed and Early to rise’ philosophy, the conventional definition of prime time for channels may change. 

The week 41 of BARC India ratings has something for everyone.

Highlights of BARC India Week 41 (October 10-16) ratings:
·         Star Plus maintains its leadership with 804214 Rat (000s) followed by Colors at 708747 Rat (000s).
·         Zee Anmol jumps to number 3 with 609189 Rat (000s).
·         DD National registered an Average Time Spent (ATS) of 53 Min 39 Sec highest among Hindi GECs.
·         Rishtey is amongst top 10 Hindi GECs with 270072 Rat (000s). 
·         In the news genre, Times Now maintains its leadership with 560 Rat (000s) followed by CNN IBN at 233 Rat (000s).
·         Sports sees major spike in ratings. Star Sports 1 holds number 1 position with 162592 Rat (000s) on the back of Paytm ODI Trophy 2015- India vs South Africa.
·         Star Gold becomes No 1 Hindi Movie channel with 486374 Rat (000s) with the premier of Bajrangi Bhaijaan.
·         Aaj Tak is number one in Hindi News genre with 72067 Rat (000s).
·         Sun TV with 1092231 Rat (000s) topped the Tamil GEC genre. It also becomes the No 1 channel on All India basis ahead of Star Plus and Colors.
·         ETV Telugu maintains No 1 position in Telugu GEC market with 424252 Rat (000s).
·         Colors Kannada maintains its ranking order in the Kannada GEC space with 211268 Rat (000s).
·         Zee Marathi with 116598 Rat (000s) leads the Marathi GEC genre.
·         In the Malayalam GEC genre, Asianet topped the chart with 413385 Rat (000s).
·          Star Jalsha tops Bengali GEC space with 241463 Rat (000s).
·         Discovery Channel stays ahead of competition with 6433 Rat (000s).
·         Kids genre sees spike in ratings, Nick is the number one kids channel with 97227 Rat (000s).
·          MTV is the No 1 Youth channel with 14219 Rat (000s).
·         ET Now tops the English Business news genre with 484 Rat (000s).
·         Movies Now maintains its leadership in English Movies genre with 3200 Rat (000s) followed by Sony Pix at 1893 Rat (000s).
·         Zee Café maintains its leadership in English Entertainment genre with 103 Rat (000s).

“I am delighted to present to the Broadcast and Advertising industry the All India Ratings. We have been able to give to the country a view of “What India Watches” as promised,” said BARC India CEO Partho Dasgupta.

Weekly Data
     
Week:41 Top 5 Channels - Bangla
Rank
Channels
Rat (000s) sum
1
STAR Jalsha
241463
2
Zee Bangla
160222
3
Jalsha Movies
57045
4
Colors Bangla
40571
5
Zee Bangla Cinema
31173
WB : NCCS All : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 4 Channels - English Business News
Rank
Channels
Rat (000s) sum
1
ET Now
484
2
CNBC TV 18
368
3
NDTV Profit and NDTV Prime
108
4
Bloomberg TV
38
All India : NCCS AB : Males 22+ : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 5 Channels - Eng News
Rank
Channels
Rat (000s) sum
1
Times Now
560
2
CNN IBN
233
3
India Today Television
202
4
NDTV 24x7
183
5
News 9
156
All India : NCCS AB : Males 22+ : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 5 Channels - English Entertainment
Rank
Channels
Rat (000s) sum
1
Zee Café
103
2
AXN
98
3
Colors Central 
92
4
Colors Infinity SD
88
5
Colors Infinity HD
58
6 Mega Cities : NCCS AB : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 5 Channels - English Movies
Rank
Channels
Rat (000s) sum
1
Movies Now
3200
2
Sony PIX
1893
3
STAR Movies
1793
4
Zee Studio
1660
5
HBO
1533
6 Mega Cities : NCCS AB : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 2 Channels - Hindi Business News
Rank
Channels
Rat (000s) sum
1
Zee Business
1099
2
CNBC Awaaz
949
HSM : NCCS AB : Males 22+ : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 10 Channels - Hindi GEC
Rank
Channels
Rat (000s) sum
1
STAR Plus
804214
2
Colors
708747
3
Zee Anmol
609189
4
Zee TV
588017
5
STAR Utsav
500809
6
Life Ok
459427
7
DD National
381659
8
Sony Entertainment Television
371261
9
SONY SAB
280409
10
Rishtey
270072
HSM : NCCS All : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 5 Channels - Hindi Movies
Rank
Channels
Rat (000s) sum
1
STAR Gold
486374
2
Zee Cinema
378717
3
Sony MAX
369954
4
Movies OK
190804
5
&pictures
170152
HSM : NCCS All : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 5 Channels - Hindi News
Rank
Channels
Rat (000s) sum
1
Aaj Tak
72067
2
India TV
69694
3
ABP News
65005
4
News Nation
62737
5
Zee News
50239
HSM : NCCS All : 15+ : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 5 Channels - Infotainment
Rank
Channels
Rat (000s) sum
1
Discovery Channel
6433
2
National Geographic Channel
4138
3
Animal Planet
3326
4
History TV 18
3128
5
Nat Geo Wild
1382
6 Mega Cities : NCCS AB : Individuals : BARC India base - All India (U+R)
     
Week:41 Top 5 Channels - Kannada
Rank
Channels
Rat (000s) sum
1
Colors Kannada
211268
2
Udaya TV
154276
3
Suvarna
153873
4
Udaya Movies
140353
5
Zee Kannada
114845
Karnataka : NCCS All : Individuals : BARC India base - All India (U+R)
     
 

 

 

 

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