BankBazaar launches TV campaign and urges viewers to go #paperless

India’s leading financial marketplace BankBazaar announced its return to the television space after 30 months with a new advertisement as it looks to attract more users in a rapidly growing financial services market in the country. The 10s ad will make its foray on television during the India-NZ T20 series.

The ad highlights the travails of paperwork and presents BankBazaar as the paperless alternative for accessing personal finance products. Speaking on the decision to leverage television, Adhil Shetty, CEO, said: “BankBazaar has always believed in charting its own course. At a time when everyone was looking to TV to build a brand, we went the other way and chose to go digital to connect with our audience in their own space. Today, we have proved our point by growing by almost 7X in the last two years from 3M visitors to 21M visitors a month—with more than 15% of them opting for the paperless route in the last one year. At this point, our business is not only stable with positive unit economics, it is also on a path of aggressive growth. So we are looking at TV to take our message of paperless financial products to an even wider audience, so that they could also experience the world class paperless platform and leverage its benefits.”

BankBazaar has developed and executed several successful digital ad campaigns before including the very successful #Father’sDay and #PlayYourPart campaigns that brought the company brand recognition, viewer engagement, as well as awards and accolades. Speaking about the choice to go the TV route this time, Prince Thomas, Head—Brand Marketing, said: “We have always been very conscious of the value we are deriving from every activity. Our digital plan was part of a well thought out strategy and has paid us rich dividends in terms of brand engagement, recognition, and conversions. This time, too, we have a clear idea of what we want to achieve from TV, and how we are going to go about it.”

You can watch the ad here:

BankBazaar is funded by global investors such as Walden International, Sequoia Capital, Fidelity Growth Partners, Mousse Partners, Experian, and Amazon, and has received investment of USD 110M till date.