Bajaj Finserv elevates the festive fervour with its new campaign

Bajaj Finserv, through its lending arm Bajaj Finance Litd, announced the launch of its new campaign ’Think it. Done’. The campaign aims at offering consumers an opportunity to celebrate the festive season by availing hassle-free shopping through the EMI network, with instant financing options. Further, it focuses on the consumer benefits and the widest range of products one can buy through Bajaj Finserv’s EMI network,

‘Think it. Done’ is an expression of the brand’s proposition to make customers’ life pursuits seamless with the Bajaj Finserv EMI Network. The TVC concept summarizes the core thought of how Bajaj Finserv is creating new possibilities and redefining paradigms for its users. Bajaj Finserv rolled out the new campaign on 23rd September across TV, Radio, on-ground, at-store and Digital platforms and will continue till 19th October. Conceptualised and executed by Leo Burnett, Mumbai, the new TVC focuses on the key message of how Bajaj Finserv’s no cost EMI finance option, backed by its extensive EMI network has helped the Indian consumers fulfil their dreams of living a better life by upgrading their lifestyle with much ease.

Bajaj Finserv’s EMI network is the India’s fastest growing EMI Network that comprises 43,000+ stores spread in 955 cities across India. This network of sellers offers its customers the option to buy more than 1 million products in over 30 categories at No cost EMI. This includes consumer durables, digital products, lifestyle products like luxury watches, fitness equipment, furniture and furnishing, to hitherto unheard categories like apparels, shoes, eyewear and even groceries. Aside to this, customers can also use this option to buy holiday packages, fund their lifecare surgeries like bariatric and hair transplant procedures.

The Bajaj Finserv EMI Card works like a pre-approved loan and comes with no hidden charges, and most importantly, payment is through No Cost EMIs – which means no more exorbitant interest. Currently, there are over 7.1 million Bajaj Finserv EMI card-holders. 

Think it. Done: https://www.bajajfinserv.in/finance/about-us/think-it-done.aspx