Amagi and Zee expand partnership to drive choice and value for advertisers

Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising

Amagi Media Labs, India’s largest ad network, and Zee Entertainment Enterprise have furthered their partnership, adding Zee Cinema to their list of channels that serve geo-targeted TV ads. A significant development, Zee Cinema will now give advertisers targeted access to over 158,600,000 viewers and coverage across 16 markets where amagi has the capability to deliver geo-targeted content. These 16 markets are: Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- DTH. 

Zee Cinema gets added to the list of high-viewership channels which are already on amagi platform that includes: Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh)

In a diverse market such as India, Amagi’s platform offers advertisers the benefits of targeted reach and increased relevance in key markets. Advertisers can use Amagi’s platform to market region-specific products, communicate regional offers and promotions and to increase share of voice in target markets. As one of the country’s leading media houses, Zee is well placed to amplify the effectiveness of this offering and the partnership with Amagi is reflective of the company’s commitment to driving incremental value for advertisers.

Ashish Sehgal, Chief Sales Officer, Zee Entertainment Enterprise Ltd. said, “We are confident of the value that Amagi’s platform offers our advertisers.  Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater ROI to advertisers.”

Amagi co-founder, KA Srinivasan said, “We are extremely pleased to announce the launch of geo-targeted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.”

Currently more than 30 of the country’s top 50 advertisers leverage Amagi’s geo-targeting platform to target their ads to specific audiences. This trend highlights the growing appetite for targeted TV advertising.  Over the last few years, Amagi has witnessed remarkable growth that has seen revenue grow at a CAGR of 300%. Amagi works with over 2,500 advertisers and its client list include some of the country’s most well-known brands including P&G, HUL, Wipro, ITC, Dabur and Britannia.