After Zor Ka Jhatka it will be Shaadi Teen Crore Ki from Imagine!

Imagine will be launching a new show titled Shaadi Teen Crore Ki, which will go on air in the beginning of March. The show's format is such that it will give a lucky couple and their family to have a grand wedding with the amount of Rs 3 crores that the channel will provide them.

Talking about the format, Nikhil Madhok, Senior Director Marketing & Communication, Imagine TV, tells Adgully, "The format will include two regular families and will revolve around a couple's wedding. The idea is to provide the family with the grand amount of Rs.3 crores and see a dream wedding come true. Every ritual that is involved during a wedding will be a part of the show."

Madhok says that the format though involves a tad bit of voyeurism, it will be compelling as a proposition. He adds that the show might take the same time slot as Zor Ka Jhatka. However the channel is still in talks to fix a time slot for the show. The show will be produced by SOL Productions. Madhok says that the channel has decided not have the traditional call for entries this time because there maybe couples who don't intend to marry but will come on the show for publicity and money. The channel will divide Rs 3 crore equally between the families of the bride and the groom. "The show though is a format that will appeal to the entire family the core TG for us will be females and more so in the age group of 15 plus," Madhok adds.

The show will be promoted on-air during the telecast of the show Zor ka Jhatka, while the promos have gone on-air on the channel. The channel might also plan an innovative promotional strategy once the show goes on-air. | By Prabha Hegde [prabha(at)adgully.com]

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