Affle redefines roles and focus areas for Key Management!

Affle Group of Companies' board today announced the promotion of its founder, Anuj Khanna Sohum to the position of Chairman. Anuj Kumar, Executive Director for South Asia, has been promoted to the position of Chief Executive Officer (CEO). These changes have been introduced as part of Affle's plans to expand its business beyond the existing markets and gear the company for the next wave of exponential growth.

As Founder and Chairman of the company, Anuj Khanna Sohum will lead Affle's product and business expansion strategies as well as future investments and/or IPO plans. Ensuring the company's continued focus in mobile media; he will scout for fresh product and business innovations and introduce these solutions into Affle's active line of products and services. He would also spearhead the identification of new partnerships and acquisition opportunities to help create incremental organic and inorganic growth opportunities for Affle.

As CEO, Anuj Kumar will lead the global management of Affle's business. His focus would be in building a very strong organisation and driving profitability while strengthening Affle's leadership position in mobile product innovation & mobile advertising. Under his leadership Affle South Asia has emerged as a leading mobile media company and he would now work towards creating much greater success for Affle globally.

Anuj Khanna Sohum, Founder and Chairman, Affle Group of Companies, said, "This is a significant development for Affle as we embark on our next phase of growth. One of our biggest achievements has been in building and growing a very strong management team. Interestingly Anuj Kumar and I had known each other for over 20 years before we started Affle five years ago. I have been impressed with his passion and commitment for continued success and I am thus delighted to see him grow into the CEO's role".

Going forward we will focus our efforts towards Affle becoming a global leader in mobile media innovations. We have always thrived on creating innovative solutions for consumers and businesses. I believe we are just at the onset of the mobile revolution and that Affle will play a very dominant role as a mobile media innovations company." Sohum added.

Anuj Kumar, CEO, Affle, said, "Affle has enjoyed great early success in mobile messaging and advertising in key markets. However, our greatest achievement has been in building a very high performance, dedicated and passionate team. We are thus very confident of leading Affle to much greater heights with the continued support of this fantastic team. We are looking forward to working with our partners & shareholders to build successful products & businesses and create greater success momentum for Affle globally."

Anuj Khanna Sohum and the founding team of Affle started in 2006 with the bold ambition of becoming a global leader in the mobile media space. Affle is his third business venture. He started his first company at the age of 20 when he was in the undergraduate programme in computer engineering, on a Singapore Airlines scholarship, at the National University of Singapore.

Sohum is extremely passionate about mobile technology and the unlimited benefits which can be unlocked from it for commercial and social good. He actively participates in industry forums to further the cause of the mobile media industry and towards improving standards and practices.

He acquired his Bachelor of Engineering degree with Honours and, subsequently, dropped out of the Master' s programme in Computer Science to focus on his passion for entrepreneurship.

As part of the founding team of Affle, Anuj Kumar has lead Affle's business in key Asian markets. He has successfully enabled partnerships for Affle across the mobile media eco-system including mobile network operators, content partners, media agencies, advertisers and handset manufacturers, and this has been one the important differentiators between Affle and its competitors. Anuj has also played an important role in developing and expanding business in markets like Australia, Japan, Thailand and Indonesia.

Kumar is an active speaker and participant in industry forums and conferences speaking on a range of topics related to mobile advertising and technology innovation amongst others.

Prior to starting Affle, Kumar worked in the marketing and advertising space with leading brands like ESPN STAR Sports, GroupM Mindshare and JWT. Kumar is an alumnus of the reputed St. Stephen's College Delhi from where he earned his Bachelor's degree in Economics. He then went on to pursue a Masters in Communications from India's leading communications management school Mudra Institute of Communications, Ahmedabad (MICA).