Adgully Live | adasia 2011: Inaugural session

Diana Haiden played a chirpy host for the inaugural session where the Minister of information and broadcasting, Ambika Soni, Jasen D’Cunha, Lintas inaugurated the story of advertising, Adkatha. Jasen D’Cunha, Lintas said, “Whenever somebody asked why Adkatha, my answer has always been, because it is not there.”

 

Ambika Soni said “India’s economic growth has been at a toss. Increasing literacy has been our prime concerns. There has been a boom in the print media as well. We have a large and huge newspaper market, with the number of users using internet is increasing day by day.”

 

“Both television and radio have done a remarkable job in the two decade: from 10 channels to 100 channels both national and international, television has geared up and 800 radio stations are covering the whole country,” added Soni.

 

Conclusively she said, “Media and communication cover almost all sections of the country. India has a vibrant advertising and marketing industry. Conferences like these inspire a lot of people, as it gives an opportunity to discuss and hold interactive platform for intellectual exchange. We are in process of revamping; the TRPs are critical to growth of advertising. My government is committed to the freedom of press. Advertising is an integral part of freedom of speech. Consumer’s interest is paramount. But this freedom should be used with high sense of responsibility. I request you all by mentioning that use your skills for messages and mass communication in terms of social help. I hope you all will benefit from the elaborate spread of highly interactive discussion over the next three days.”