Adgully Exclusive | Nick + McDonalds; kids loving it!

Well two favorite and most popular brands among children have joined hands to make their audience feel, touch; engage with their favorite character on television¦.Confusing!!!!! Nickelodeon India, the leading kid's entertainment channel & McDonalds India, have joined hands and have together launched the exciting "Happy Meal' package with Nicktoon "SpongeBob SquarePants'! The famous character SpongeBob SqaurePants is a very famous and familiar name amongst children.

Speaking on the occasion, Rameet Arora, Senior Director ' McDonald's India (HRPL) happily said, " Mc Donalds is family brand by TV standards and large part of our family marketing program is our "HAPPY MEAL' program which has been in promotion for longest time in the world since 50 years. Children have enjoyed their Happy Meal with their little toy every time they have come and so this association is an extension to that program. It is very special as SpongeBob, is a very endearing and loved property. Nick is fantastic brand to work with and to work with a brand which marries with your product as well as it fits with your product very well is a fantastic move. "

Because of such an effective campaign and promotions the sales have increased drastically. Rameet says, "If you visit Mc Donalds you will see a SpongeBob everywhere, we sold a record no. of happy meals this week which indicates the popularity of Sponge Bob. The promotion itself is so powerful that you don't need to anything else. Children are flocking to the store, SpongeBob is selling very nicely, there are happy faces all over and which is a key thing if Mc Donalds is concerned."

With no such future brand associations the brand is gearing up. As told by Rameet they have a yearlong calendar which is linked to their global calendar. The products are really special in India as Nick and Mc Donalds are like favorites.

Talking about the marketing push, he said, "There is a big campaign on television, there is lots happening at Nick it, the stores are full of SpongeBob.

Basically the character is famous with the popular television series that exploits his adventures and his various friends in the underwater city of "Bikini Bottom". Taking inspiration from this theme, the "SpongeBob Squarepants-McDonalds Happy Meal' toys collection includes SpongeBob's Speedboat, Patrick and SpongeBob Detachable Straw, Blushing SpongeBob, Drinking Buddies, SpongeBob Splash Cup and Patrick Summer Punch and many more. The terms have been selectively chosen by Nickelodeon to keep them as children-friendly as possible. | By Aanchal Kohli [aanchal(at)adgully.com]