93.5 RED FM goes superhit Hindi in B'luru

Red FM, India’s Largest Radio Network in its continuing endeavor to celebrate and promote Hindi music, is all set to rock South India's biggest entertaining state with its new offering, this time around just ahead of the festive season, 93.5 RED FM announces 'RED FM Bangluru as a Superhits 24 x 7 Hindi Radio Station’

The station with its regular endeavors to deliver best entertainment to the listeners, sighted a trend for liking the bollywood music over their current songs playlist has decided to move to the Superhits Hindi Station. This will help the brand to be more popular across the metropolitan audiences and at the same time will break through the clutter of homogenous sounding Kannada radio stations in Bangalore.

It is about time that the city's rich sense of tradition and the fact that some of the best Hindi music has roots in Bangluru helped us reach this decision to be different. Commenting on the initiative, Ms. Nisha Narayanan, Senior VP – Programming & Projects, 93.5 RED FM said, “We are always in constant touch with the needs of our listener, simultaneously tracking the music charts, and we have concluded that the choice of music is moving more towards bollywood, and moreover the listeners prefers to listen to Superhits all the time, and RED FM is going to be cater to this emerging need gap in the Bangalore. We will continue to retain the Bajaate Raho attitude of the brand which gives us an edge to our content and makes our Jocks to cut through the listeners across the SECs or Demographics.”

RED FM poised to be the biggest celebration of music, the station  promises to be packed with lot of excitement and surprises  with new RJ’s with a completely new identity and of course fabulous music that is the hall mark of Red FM